Independent SEO audits and consulting for London businesses

A business owner and SEO consultant reviewing website performance in a London studio

SEO audits for ambitious London businesses

Your website is busy. Your pipeline isn’t.

Find the technical, content, and local-search leaks costing you visibility, calls, and enquiries. Then get a practical plan to fix them.

The problem

Most SEO feels busy long before it feels useful.

Dashboards multiply. Reports get longer. Rankings move around. Yet the business is still left asking the only question that matters: what should we fix first to generate better enquiries?

Noise

Too many metrics and no commercial context.

Guesswork

Content created without a clear search-intent map.

Friction

Visitors arrive, hesitate, and leave without acting.

One owner. Three lenses. Zero jargon.

1

Accountable strategist

You work directly with Dave from diagnosis through to next steps.

3

Connected lenses

Technical health, search intent, and conversion clarity assessed together.

0

Vanity-metric theatre

Every recommendation must explain what it changes and why it matters.

The solution

Find the gap. Fix the journey. Build momentum.

Start with the level of support that matches the decision in front of you. Each service is designed to make the next move clearer.

Technical SEO performance and site structure being reviewed on a laptop

Diagnose

SEO audit

Uncover crawl, indexation, speed, structure, keyword, and conversion issues in one joined-up review.

Explore SEO audits
Independent London business owner using a phone outside a local shop

Get discovered

Local SEO

Strengthen the location, service, trust, and content signals that help nearby customers choose you.

Improve local visibility
Website pages and search strategy being planned at a working session

Move forward

SEO consulting

Prioritise implementation, shape stronger pages, and keep website improvements moving in the right order.

Work with Dave

The unpopular truth

Dave, The Website Dude

You do not need more SEO data. You need fewer, better decisions.

AI can spot patterns quickly. Tools can surface thousands of issues. Neither can understand your priorities, margins, customers, or appetite for change on its own. Good consultancy turns machine-scale analysis into a human-scale sequence of work.

The evidence

Different businesses. The same need for clarity.

These representative audit scenarios show how the focus changes with the business model. No invented rankings, clients, or miracle percentages.

Home-services business owner using a tablet beside a work van

Representative scenario · Local services

Turn service-area searches into qualified calls.

Focus: location signals, service-page depth, trust, mobile speed, and the path from search to telephone enquiry.

Professional-services founder reviewing her website in a consultation room

Representative scenario · Professional services

Make expertise easier to understand and trust.

Focus: search intent, authority, service architecture, proof, and consultation enquiries.

Ecommerce founder reviewing performance in a small fulfilment studio

Representative scenario · Ecommerce

Help valuable products earn the visibility they deserve.

Focus: category structure, product content, technical duplication, internal links, and purchase friction.

A principle Dave works by

“Listening to clients’ needs is my number one priority. I take pride in the work I do and believe every business needs an SEO person they can trust.” Dave, Director of The Website Dude

The next move

Let’s find what your website is leaving on the table.

Send your website address and a little context. Dave will review the first visible opportunities and point you towards the most useful next step.

Request a free website audit

No hard sell. Just a useful first look at where the opportunity may be.